A total of twelve Heineken Instant Win prizes will be randomly awarded during the Promotion Period. Each prize includes a $50 e-gift card to the Boston Bruins team shop, one Heineken t-shirt, two Heineken draft glasses, and two Heineken koozies. Merchandise details such as make, model, color, design, and options will be determined solely by the Sponsor. The approximate retail value of each Heineken Instant Win prize is $85, with a total ARV for all prizes of $1,020.